The Keroche Industries Ltd (the pre cursor to Keroche Breweries) was established on August 1997, at the home of the owners, Joseph and Tabitha Karanja. Their home is situated in Kenya’s Rift Valley Province, on the edge of the Nairobi-Nakuru Highway. Their story is a classic in Kenya, where the brewing industry for over half a century was dominated by multi-nationals, the largest being the Diageo controlled East African Breweries who control both thebeer and spirit market.

1997

LIBERALIZATION OF THE ALCOHOL INDUSTRY

In 1997, liberalization of the alcohol industry (which also removed government controlled price ceilings) exposed a critical market imbalance. Keroche’s research on drinking patterns within the middle level and low-income earners indicated the different market segments was not well catered for by the already established liquor manufacturers.

With the locally available raw materials the two with a start-up capital of KShs 500,000 decided to venture into Fortified Wines, which were favorable to the low-income market due to the low cost of production.

Keroche built a small, fortified fruit wines brewery. With an initial production of 200 litres in the first month and a new brand Viena, Keroche was too young and its production too small to get noticed in any of Kenya’s liquor books. But Viena gained gained immediate acceptance.

It was an inspired venture. Within six years the new company had given an additional option of four bottled and quality drinks to persons reeling from the high cost of drinks by multi-national brewers.

OUR MISSION

To produce high quality, natural and sugar free products ensuring consistency in high quality production

OUR VISION

To be the best producers of high quality, healthy alcohol products that are natural and sugar free and place Keroche Breweries as the most preferred in East and Central Africa

OUR CORE VALUES

High Quality Standards
Customer Values
Professionalism
Respect and Equality

Quality Statement & Hygiene Policy

  • To ensure production of High Quality and Healthy alcoholic products based on customer preference in line with all set legal framework, enhancing consistence to guarantee compliance with prescribed safety standards
  • To facilitate a hygienic atmosphere in food production for outmost safe products safe for human consumption

environmental policy

  • Minimize any detrimental impact to the environment due to our activities.
  • Rationalize the use of Natural resources such as water and energy.
  • Incorporate new environmental friendly 21st century state of art technologies in line of production.
READ ABOUT OUR MILESTONES

© 2019. KEROCHE BREWERIES LTD. ALL RIGHTS RESERVED

STRICTLY NOT FOR SALE TO PERSONS UNDER THE AGE OF 18. DO NOT DRINK AND DRIVE. EXCESSIVE ALCOHOL CONSUMPTION IS HARMFUL TO YOUR HEALTH.